Read more: Canonicalization 101: Everything You Need to Know About Canonical URLs You can do that by including a link back to the original article and, ideally, getting the third-party publication to include a canonical link. Even Google says it's OK to syndicate content, as long as you do it carefully and make it obvious for search engines and readers that what they see is a syndicated piece. The good news is that syndicated content isn't the same as duplicate content. It won't penalize a website directly for duplicate content, but it might not help with their SEO performance, either. Content Syndication and SEOĪs you probably know, Google doesn't like duplicate content. This is a very important mention, not only for giving credit to the original author but also to avoid duplicate content issues. "This article appeared in and has been published here with permission." Typically, publications mark syndicated piece with text like this: Syndicated content is literally taking the same piece of content and republishing it, with permission, on other platforms.įrom the reader's perspective, one can tell if an article was syndicated, and not a guest post, because there's usually a mention on the page about the original source. A guest post is a completely new piece of content, written specifically for one publication. It's important to note that, although it might seem similar, content syndication is not the same as guest blogging. The original authors also benefit from this practice since it gets their brand in front of a new audience.
Publications, big and small, like to syndicate content because it helps them give fresh information to their readers. Content Syndication means republishing the same piece of content - an article, a video, an infographic, etc.
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